The regulatory environment itself is rapidly evolving to keep up with the new reality of consumer behavior. New consumer data and privacy regulations, like the EU’s GDPR and California’s CCPA, give consumers control over the usage of their data in a digital ecosystem. Many more regulatory frameworks will follow suit. This whitepaper explains how to deal with legacy as part of your regulatory needs.
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“The biggest challenge we faced, was building a platform that would allow us to consolidate all of the customer’s information and provide our colleagues with a 360-degree view, so that they could translate every interaction into a unique experience.”